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How Anticipating Analytics is Transforming Efficiency MarketingWhether you're anticipating campaign performance for a customer or your agency's very own initiatives, predictive analytics gives an important very first step to data-driven decision-making. Nevertheless, it is necessary to keep in mind that anticipating versions are possibilities, not

How Anticipating Analytics is Transforming Efficiency MarketingWhether you're anticipating project performance for a customer or your agency's own campaigns, predictive analytics gives an important very first step to data-driven decision-making. However, it is very important to keep in mind that predictive versions are probabilities, not assurances